Videos

Product Videos that help sell in Ecommerce

HOW GOOD PRODUCT VIDEOS CAN HELP TO SELL YOUR PRODUCTS BETTER

Overview

Product videos are explainer videos which explain the features and benefits of certain commodities.  These can be detailed Videos that highlight the features about the product with explanation or models or animations or something as simple as the Amazon Product Videos showing a product 360.

They significantly increase conversion rates by providing engaging and creative narratives which greatly appeal to the target market, thus encouraging them to consider buying the commodities being advertised.

Why and how good product videos help to increase sales

Product videos improve conversion rates in the following ways:

  1. They enable you to reach out to numerous people across the world within a few hours and without necessarily spending a lot of money in marketing efforts.
  2. Unlike other methods, product videos enable you to pass promotional messages more effectively. This is because they appeal to more than one sense (sight and hearing).
  3. People who watch videos generally have to spend a few minutes doing that, and this significantly increases chances of them remembering what they heard and watched.
  4. They make it possible for you to win the confidence and trust of your intended audience, since they appreciate the effort, time and financial resources needed to package promotional content in the form of videos.
  5. Product videos are more persuasive than many other types of content. They appeal to the brains’ auditory and visual systems, which results in the formation of emotional bonds with the target audience that will influence their buying actions and choices.
  6. High rankings on search engines: according to experts, if a web page consists of a video, then this factor increases chances of it appearing on the 1st page of search engines by 53 times. A good product video is considered as a trump card in search engine optimization.


What constitutes a good product video?

The following are factors that must be taken into consideration when creating a product video:

  1. Determine your target audience

It’s very important to target specific segments of the market because it makes it easier for you to have meaningful conversations’ with them. This also enables you to produce content that addresses their unique needs, aspirations and challenges.

  1. Identify where your content will fit in the buying cycle

There are 5 main buying cycles, a) discovery b) interest c) consideration d) purchase e) conversion.

  1. Give a narrative that consists of customer- centric examples (such as; customers’ success stories, ROI comparisons, case studies/ scenarios, reviews/ best practice summaries and solution briefs, among others).
  2. The video should be attractive/ appealing.
  3. Have a superior script.
  4. Precision: go straight to the point.
  5. Communicate brand value.
  6. Use great music as well as superior voice-over.
  7. Request viewers to share the product video with others.
  8. It should end with a call to action.

I have past experience in creating HD product videos for clients. Although this is something hardly utilised to full effect by companies locally, a lot of New Zealand companies can benefit by going one up on the competition as they are the closest a customer on the internet can get to your product without actually touching or feeling them.

An example of my crews work can be seen in the HQ product videos for mens rings in nz that I have made for a client.

The Different Types Of 3d Animation Software 

Other than cartoons, computer animations can be found almost anywhere else. If you’re watching a television commercial, the graphics used there are done using computer animation, almost every effective advertisement on TV today are made using animation programs.

There are several types of 3d animation software. For users who have no prior experience in computer modeling and animation, the beginner level programs are recommended. A good thing about entry level animation programs is that because they are simple enough, they do not cost much.

When a person thinks of computer animation, the word is almost automatically linked to cartoons for children. If you think about it, computer animation has more applications than for entertainment purposes. You need to get the right 3d animation software and a lot of practice if you are thinking of adding a talent for computer animation in your resume.

Now for the more advanced computer animator who wants to achieve an almost professional look to his animations, investing in advanced level animation programs is a must. These programs are able to do the more complicated animation techniques like motion capture and they also have a more advanced physics engine so that their animations would behave almost like they were in the real world. There are some amateur animators, who despite just using the beginner-level animation programs, were able to churn out eye-dazzling animations; so the tools really does not matter as long as the one using it knows what to do.

Having 3d animation software, you also need to have a bit of imagination, patience and talent. There are some amateur animators, who despite just using the beginner-level animation programs, were able to churn out eye-dazzling animations; so the tools really does not matter as long as the one using it knows what to do.

He should move up to the intermediate level software if the person has mastered the use of beginner level animation programs and would like more functionality. Intermediate animation programs give more options for the computer animator to improve on his work. These programs allow for more control over the physics of the objects and more powerful rendering tools that can make the end product look better.

Now for the more advanced computer animator who wants to achieve an almost professional look to his animations, investing in advanced level animation programs is a must. These programs are able to do the more complicated animation techniques like motion capture and they also have a more advanced physics engine so that their animations would behave almost like they were in the real world.

If you are thinking of adding a talent for computer animation in your resume, then you need to get the right 3d animation software and a lot of practice.

How Can Product Videos And Interactive Media Lead To An Effective Branding Strategy 

Whether you are selling your services or products, the ubiquitous product videos can either make or break the moment for your potential customers. A genuinely brilliant product video both inspires and informs viewers to focus their entire attention to it.

With each year, video marketing seems to get bigger and bigger in the online marketing trend. If you are the owner of a small business, there’s a whole lot of compelling evidence which points that video marketing on the web should be your major focus in 2015 and onwards.

According to Dr. James McQuivey of Forrester Research, the value of a one minute video translates to roughly 1.8 million words or roughly 3,600 webpages. Now, writing 1.8 million words would require on an average one web page per hour or 150 days of writing.

A recent report by MarketingProfs revealed that 70% of online marketing professionals witnessed more conversions with effective productive videos. If these reasons are not enough to build your brand with product videos, here are four great reasons to join the bandwagon.

  1. Define your purpose

Would you prefer to read a lengthy book, or watch an interesting movie? This may vary from person to person, but as far as interactive videos are concerned, the average consumer will know you better through an interesting short video instead of scrolling through the never ending pages on your website. Videos can keep your audience glued. A defined purpose while creating a video will save you money, effort and time since you’ll be targeting your audience with simple messages. The videos, as a result, will be shorter and easily comprehensible. With targeted messages that are well-crafted, you’ll be on your way to get a better return on your investment.

  1. Know the stats well

If you don’t use interactive media like audio and visuals to promote your brand, know the facts and importance of product videos which have been outlined briefly at the beginning of the article. The amount of business owners who promoted their brand through powerful videos went up by 75% in 2014. A report by the Web Video Marketing Council and Flimp Media stated that videos embedded in emails can be a robust tool, with 88% stating that email with integrated video enhances the performance of a campaign.

  1. Inform your target audience

While producing product videos and interactive media, you are not only marketing and building your brand, but also but also creating strong business relationships with your potential customers. Creating great videos and informing your audience about them builds trust and faith between you and your customers, which creates a huge following. This is one of the fastest and easiest techniques to inform your audience about your products and services.

  1. Hear back

Effective video marketing can help you get in touch with your target audience, and also hear from them what they like or dislike about your product or business. Your customers can also give you inputs what they want more from you. This helps you attune your brand to suit your demographic in a better way.

With more than 90% of people watching product videos for gaining a better understanding of the services and products, interactive media and videos have taken the world by storm and at present ruling the roost.

 

 

http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/

http://contentmarketinginstitute.com/2013/03/video-content-marketing-effective-strategy/

http://www.videobrewery.com/blog/18-video-marketing-statistics

 

Media Tips: Becoming Smart about Video Gaming

Don’t purchase a game that doesn’t enable you to disable chat. Children of very early age do not need entry to this kind of interaction.

Video gaming has become a common form of entertainment and it’s everywhere. This article includes tricks that will assist you get the most out of your time and energy spent gaming.

These hints can assist you develop into a better video game player. This short article should guide you to the wide realm of video gaming. The above tips can better your game more if you’re a seasoned player.

Consider developing a special, dedicated location for young children to take part in gaming. When they’re playing and you may be in need of a silent and quiet place, it may get loud. Create a region where your kids can have fun and employ a TV without troubling you.

Play games for not more than a number of hours daily. Limit your gaming time to 2 or 3 hours a day.

Isolate a room in the house for the child to experience games. Video games have ratings.

It’s crucial that you try multiple genres of games. Many gamers think that they are excellent at one kind of game. Checking out all sorts of online games can be a fun and fantastic way to enjoy your gaming experience.

It can be difficult to listen to dialogue across the other loud sounds in the game. Many video gaming provide an options menu which enables you to modify the audio settings.

These hints can assist you develop into a better video game player.

If you intend to purchase used games, pick-up a disc-cleaning kit. Used games generally have scratches as well as a large amount of dust. A cleaning kit should help the discs to work efficiently.

Be sure your graphic drivers are updated. You may visit the manufacturer’s website to see if you can find updates available.

You might like to consider consoles over computers for video games when you have children. Typically, it is possible to regulate their gaming much more about consoles through various privacy and security settings. They may have a lot more protected experience on a dedicated console system.

Auction sites normally have good deals on online games. Simply search the web to get the best deals on games.

Video games have ratings. Simply search the web to get the best deals on games. When you have children, you might like to consider consoles over computers for video games. Checking out all sorts of online games can be a fun and fantastic way to enjoy your gaming experience.