Whether you are selling your services or products, the ubiquitous product videos can either make or break the moment for your potential customers. A genuinely brilliant product video both inspires and informs viewers to focus their entire attention to it.
With each year, video marketing seems to get bigger and bigger in the online marketing trend. If you are the owner of a small business, there’s a whole lot of compelling evidence which points that video marketing on the web should be your major focus in 2015 and onwards.
According to Dr. James McQuivey of Forrester Research, the value of a one minute video translates to roughly 1.8 million words or roughly 3,600 webpages. Now, writing 1.8 million words would require on an average one web page per hour or 150 days of writing.
A recent report by MarketingProfs revealed that 70% of online marketing professionals witnessed more conversions with effective productive videos. If these reasons are not enough to build your brand with product videos, here are four great reasons to join the bandwagon.
- Define your purpose
Would you prefer to read a lengthy book, or watch an interesting movie? This may vary from person to person, but as far as interactive videos are concerned, the average consumer will know you better through an interesting short video instead of scrolling through the never ending pages on your website. Videos can keep your audience glued. A defined purpose while creating a video will save you money, effort and time since you’ll be targeting your audience with simple messages. The videos, as a result, will be shorter and easily comprehensible. With targeted messages that are well-crafted, you’ll be on your way to get a better return on your investment.
- Know the stats well
If you don’t use interactive media like audio and visuals to promote your brand, know the facts and importance of product videos which have been outlined briefly at the beginning of the article. The amount of business owners who promoted their brand through powerful videos went up by 75% in 2014. A report by the Web Video Marketing Council and Flimp Media stated that videos embedded in emails can be a robust tool, with 88% stating that email with integrated video enhances the performance of a campaign.
- Inform your target audience
While producing product videos and interactive media, you are not only marketing and building your brand, but also but also creating strong business relationships with your potential customers. Creating great videos and informing your audience about them builds trust and faith between you and your customers, which creates a huge following. This is one of the fastest and easiest techniques to inform your audience about your products and services.
- Hear back
Effective video marketing can help you get in touch with your target audience, and also hear from them what they like or dislike about your product or business. Your customers can also give you inputs what they want more from you. This helps you attune your brand to suit your demographic in a better way.
With more than 90% of people watching product videos for gaining a better understanding of the services and products, interactive media and videos have taken the world by storm and at present ruling the roost.